Responsive Web Design - What It Does and Why It Matters

Responsive web design is a term attributed to Ethan Marcotte from an article he wrote in 2010 in which he describes it as:

"fluid grid/ flexible images/ media queries"

In simpler terms it is content that automatically changes/responds to the dimensions of the device/screen so that the content remains easily viewable and usable by the user/visitor.

Responsive web design capability has been around to some degree since 2008/2009. However folks still didn't adapt the practices until the past 3-4 year. In fact some folks still refuse to use it or add on an upcharge to do it.

The reality is that responsive web design should be done, should be an industry standard, and shouldn't cost more to provide.

What Does Responsive Web Design Do?

As mentioned before, it automatically changes the content based on the dimension of the device/screen. However there's more to than just that. Basically when you view a website from a device, the browser will look to see what the screen size is set to and then render it based on what the website tells it to do. So for example a website viewed on a laptop will look different than a cellphone. Both will have similar content and style, but the layout will be different. Check out the different views in this screenshot.

Responsive Views Of Vertical Hosts

As your screen size changes, so should the design/layout of your site. It should automatically adjust things like images and text sizes so it stays readable/viewable no matter the screen size. The purpose of responsive web design is so you don't have to zoom in or out to view the content.

As we mentioned at the beginning of this article, some web design companies still refuse to accept responsive web design as an industry standard, or MUST HAVE. They also like to misrepresent how easily it's implemented, and instead add on an upcharge or upgrade fee to add the capability. In fact, they have to purposely seek out older software versions just to implement a non-mobile friendly, non-responsive design.

Why Does Responsive Design Matter?

For starters, it matters because search engines such as Google, Bing, and Yandex will penalize sites that are not optimized for mobile devices. Second, because visitors to your site deserve a sight that works well on their device. They shouldn't have to zoom the page, squint to read text, or struggle to click a button or menu. Third, because it drives traffic and engagement because folks can actually interact with the content. Last but not least, because there's ZERO excuse for a website to not be responsive in this day and age because over 50% of all website visits are done on a mobile device.

Your amazing service or company will only help website traffic so much. It's guaranteed that a poorly designed, non-responsive, non-mobile friendly website will drive sales and traffic AWAY from your site.

In this age of COVID, you need all the sales and leads you can get.

Our promise to you:

Web Design vs Web Development.

Most folks interchange the terms Web Design and Web Development, however they are two different skills that have some overlap.

What's the difference between Web Design and Web Development?

A web designer is like a interior designer or graphic artist who helps design and arrange the styling of an area. So in the case of a web designer, they design and arrange the styling of a website or web page. Web designers typically have more creative energy which allows them to tap into this creativeness to help design the overall layout and look. This can take the shape of a wireframe, actual graphic layout, drawings/blueprint, and more.

A web developer is like a building contractor/carpenter who build the overall working foundation/structure of a site. So in the case of a web developer, they are responsible for developing the applications and functionality through coding for the website or web page. Most web developers don't know every programming language out there but instead focus on a few types such as: HTML, CSS, Javascript and sometimes PHP.

In fact there may be several web developers involved on a project depending on the complexity of it.

Is It Better To Work With A Web Designer Or Web Developer For My Website Needs?

The answer is both. If you settle for one or the other, you'll encounter shortcomings with both. However an agency, business, or even a freelancer who is experienced in both areas is your best bet. You'll get the creative energy needed while getting the coding experience required for a great website that works.

By hiring a website company, like Vertical Hosts, you will get a properly managed and well planned website that will look great and function properly. In other words, we deliver Websites that Work.

If you are searching for a website company that consistently beats our competitors on investment costs, design, and service, contact Vertical Hosts by using the form below.

How to add a dynamic year to your website footer

Web Design in Knoxville TN

Developing a professional web presence for your Knoxville TN business is one of the crucial things you can do with your marketing efforts. By creating professional websites for businesses, we develop a marketing system that extends your reach to as many individuals as feasible as well as a vast array of prospective clients.

Our site design always consists of a mobile-friendly web site, also called Responsive Website Design, since it's also crucial to make it easier for possible consumers to explore your website as well as locate the info they need on their mobile phones. This is to ensure your site is appealing to your visitors, and it's just as vital to internet search engine results. A poorly built web site can hurt your search results page as well as how internet search engines position your web site in the search results.

If your web design is old, outdated, or not visually appealing, it’s just like not having one at all or worse it could deter potentially new customers because an outdated site may make them think you’re no longer in business.

You should be cautious when picking a web Knoxville TN website design business, as several outsource the work done to individuals beyond the US. We don't, all work done is dealt with by us locally. We are a neighborhood service that provides these services to firms like yours.

We have over 12 years of experience in website design, this permits us to have a terrific understanding of what works. This means we make use of world class design and use methods that to benefit you in a smart as well as efficient way, not just for your business, but also for visitors to your site.

The style of website layout depends on your business type as well as your needs as the business owner. Wonderful design is necessary while incorporating a specialized design that can be tailored to suit your business needs. It's not generally needed to have an entirely customized site, however with our experience we can assist you identifying the best design for your site. We will make certain that your site is one-of-a-kind, looks excellent, and also functions well.

If you’re wanting a great looking website that works, call us at 865-471-8833 and get a free quote today.

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