Why A Client Care Plan Is Key To A Successful Website

All software, including those that power websites require care to keep the site functioning properly. Ignoring or avoiding regular care is like never changing the oil or tires on your car. You wouldn’t ignore or avoid doing it, because eventually it would end in a catastrophic failure if you did. The process is the same for your website. Your website should be available and ready for customers and displaying your business and brand at it’s finest.

Your Website is NOT “set it and forget it”

Despite the infomercial claims of the Showtime Rotisserie Oven, you couldn’t just set it and forget it nor did they actually expect you too. When you don’t have website care done on a regular basis, you’re tossing money in the trash. Why? When a visitor goes to your site and runs into issues, they leave. Most website owners never check their website to make sure it’s functioning correctly. Missed website issues or downtime will cause a loss of customers and potential customers.

So what are the Benefits to Website Care?

Most folks don’t realize the benefits of website care:

Website Performance: It’s load time, downtime, and uptime is all dependent on the WordPress software and plugin(s) functioning as they should (and being up to date).

Website Growth: Frequent content updates, analytics monitoring, and design changes is all dependent on you having someone making sure that all updates to the website are done in a smooth and error-free fashion.

Care Workflow

At Vertical Hosts we take great care to not only backup the website before any updates, but to also check the website after our updates for any issues. Our software keeps a record of plugins we update. If there is ever an issue we see what plugin version was changed and revert back. Also included in our monthly maintenance report are the performance and security scans. In the event we ever catch a plugin issue, it becomes a support ticket and we address it before you ever know there’s a problem.

Dangers of Do It Yourself Care

Maintaining your site yourself could cost you more than you may think. If you just update from your WordPress admin, you wouldn’t have a record of what was done. If that update created an issue a few weeks later, it would be difficult to know what changed and how far back the site may need to be restored from (and possibly losing content changes, sales orders, contact entries, you name it).

It’s Cheaper to Maintain than to Fix

Inexperience and neglect can damage the style and functionality of your website. When that happens, you have a choice to make. Either try to fix it yourself in which case you may do further damage, or you can pay a (sometimes hefty) price for someone experienced to fix it. Just like your car, it costs more to fix it than it does to maintain it properly. Regular care helps keep your car running properly, regular site care helps keeps your web site running properly.

Calling in Professionals

Why not handle what you know best and let the professionals deal with what they know best? Would you try to fight a court battle without a lawyer? Then why try to maintain your own website if you’re not a web professional? By securing an experienced web professional to update and maintain your site properly you are actually saving potential lost sales and visitors. 

If you’re interested in securing a care plan for your web site, check out our Client Care Plans for more info