When new leads come to your site, are you cashing in or are you killing them? In this article I discuss 3 ways you may be killing potential new leads.
You’re not converting existing leads into return customers
Perhaps you spent money on ads and various other methods to get new customers. You get them, and then that’s where it ends. You don’t engage them any further. You don’t toss out anything for them to snack on. You don’t have any type of email marketing campaign. All you have is their money.
You either don’t have a Unique Value Position (UVP) or it’s just outright bad
Your UVP is the first thing a visitor or customer sees when they come to your website for the first time. A UVP should clearly tell visitors how your company solves a problem, what benefits it offers, and/or what makes you different than all your competitors. Here’s a great article written on this: Useful Value Proposition Examples (and How to Create a Good One)
You’re Sending visitors away from your site
Building your brand can be done in a variety of ways, one such way is blogging. If your blog IS NOT on your site, then you’re flushing money down the toilet. You are PURPOSELY sending them away from your site. Folks don’t want to go in circles, once they leave your site the odds of them returning are pretty much non-existent.
So here’s the truth
You’re probably making excuses about the aforementioned, maybe it’s a money thing or perhaps you’re just not really that excited about your business. Either way, your business won’t grow. If it’s a money thing, then you should be more concerned with all the lost revenue from an unwillingness to get your business in order.
What’s going to cost you more, having a blog setup or a mail campaign, or breaking even because you’re trying to hold onto a failing business model.
Here’s 6 Ways To Change This
1. If you don’t have a blog or your blog is offsite, set one up on your site right now! Then publish an article 1-2 times a week.
2. Write and offer an ebook that pertains to the audience you’re trying to attract.
3. Offer your existing customers a discount coupon if they make a purchase or upgrade.
4. Sit down, take out a pen and paper, and start writing your UVP. Then add it to your site.
5. Install and use a lead conversion tool.
6. Create FRESH & NEW content for them to purchase.
Don’t Waste Any More Time, Start Capturing New Leads
So we’ve given you 6 ways to start capturing new leads and to breathe new life into existing leads. Perhaps you don’t know where to start, what tool to use, or simply don’t have the time.
Contact us, we can help you to accomplish all of this and more. So what are you waiting for? Get started today!